Hannah Gottlieb-Graham is the President & Founder of ALMA, an interdisciplinary and award-winning public relations, communications and design agency in New York City, operating at the intersection of contemporary art, architecture, performance and social change.
Growing up in the Midwest, Hannah frequently traveled to Europe, Latin America and Africa alongside her writer and researcher parents, developing a fluency in global approaches and the complexities of movement and multiculturalism. As a dancer turned photographer, editor, publicist and founder, she uses her love of communications to maintain expertise in multiple creative realms.
In her role at ALMA, Hannah acts as a skilled storyteller, relationship builder and sought-after publicist, making high-level press placements, facilitating partnerships and events with leading brands and cultural institutions and mentoring the agency’s PR, design, community and writing departments. Over the span of her career she’s led hundreds of global cultural campaigns, managing new launches and building projects, major anniversaries, exhibitions and performances, fairs and festivals and everything in between.
Prior to founding ALMA, Hannah held editorial roles at The New Yorker and Surface Magazine, was the Director of Communications at The Aperture Foundation (spearheading campaigns across exhibitions, book and magazine launches, awards and organizational news) and held Senior Publicist positions at Sutton, Nadine Johnson and Third Eye. Hannah serves on the board of Speciwomen and is a Co-Chair of The Guggenheim’s Young Collectors Council and Performa’s Visionnaires Group.
Andrew Samuels, ALMA’s COO & Creative Director, is a native New Yorker who comes to the world of contemporary art after 15 years as a corporate attorney and an operational consultant. He’s a strategic thinker and relationship builder who approaches operations and leadership through the lens of form, function and imagination.
From a young age, Andrew developed a love of space and design, shaping his early awareness of how environments define our experiences. This led him to a career in real estate law, serving in-house to some of New York City’s leading portfolios, where his counsel contributed to over $50M in increased asset value. Leaning into his passion for movement, Andrew also helped launch numerous boutique fitness concepts in New York, working with founders to offer both legal and operational guidance to translate their visions to scale.
At ALMA, Andrew’s role straddles internal operations and external optimization, building infrastructure and cultivating company growth through deepened client collaboration, while also leading the presentation of the agency’s visual identity and cultural strategy. His work merges analytical rigor with creative curiosity to shape the narratives, experiences and environments that define the company’s footprint.
Noreen Khalid Ahmad, ALMA’s Vice President, is an accomplished strategist and communications specialist skilled at balancing the ideals of the cultural sector with the long-term mission-driven interests of every client.
Noreen has a sophisticated understanding of the concerns facing public cultural organizations and private creative enterprises; having worked with over fifty cultural and educational institutions across the Americas, Europe, Middle East and Africa to strengthen audience engagement, fortify market positioning and increase brand awareness.
Prior to joining ALMA, Noreen was the Director of Communications and Marketing at the Morgan Library & Museum, held leadership positions at Sutton, Fitz & Co and LaPlaca Cohen, as well as roles at the Whitney Museum of American Art and The School of American Ballet at Lincoln Center. She serves on the board of Independent Curators International and is an adjunct professor at New York University, as well an Associate Producer on the HBO Documentary, The Price of Everything.
Maria Vogel comes to ALMA as the Content & Community Director via a multi-dimensional path that she’s carved within the contemporary art landscape. An art advisor, writer, digital marketing and content expert and cultural producer, Maria’s passion is to create meaningful, impactful moments of gathering that foster equity and encourage new voices to enter the art world.
Maria brings a decade of experience working across multiple avenues and disciplines to ALMA. Prior to founding her advisory, Rococo, in 2022 - which offers unique, programmatic opportunities to more deeply engage beyond art acquisitions - Maria held sales, marketing and social media roles with both blue-chip and emerging galleries, the Dia Art Foundation, Superblue and a host of publications including Artnet, Cultured, Elephant and Interview Magazine.
In her role at ALMA, Maria supports clients with a shared focus on digital marketing, social media campaigns, programs, events and community building. She oversees efforts to bridge the art world and the broader cultural landscape; creating spaces for connection, discovery and collaboration through events, programs and partnerships. Rooted in ALMA’s ethos of elevating voices, this work engages not just clients but the agency’s connective web of artists, brands, and cultural spaces aligned in purpose.
Within all of her work, Maria views herself as a conduit to further the stories of artists.
Lucas Page, ALMA’s Design Director, brings diverse experience as a gallerist, director and designer. Having studied both graphic design and painting, Lucas’ creative sensibilities bridge the visual and the functional, offering a distinctive clarity and purpose to his work.
Before joining ALMA, Lucas served as Director and Designer at Petzel, where he represented a selection of artists while simultaneously spearheading the gallery’s graphic identity. Comprehensively expanding Petzel’s visual presence, Lucas developed the gallery’s program of publications, print and digital content, video, website and more. Working across sales, design and marketing, Lucas strategically led Petzel’s creative direction and digital footprint.
Lucas is also the Founder of PAGE (NYC), a Tribeca-based gallery that he launched in 2016. PAGE is known for its dynamic program of exhibitions and original publications, highlighting an eclectic array of voices from the international contemporary art scene.
At ALMA, Lucas takes a multidisciplinary approach to his role, drawing on his deep understanding of artist and gallery ecosystems to craft compelling brand narratives and visual strategies. Lucas develops identity concepts and branded assets for clients, building original and timeless creative directions for a range of organizations. Focusing on the intersection of contemporary art and design, Lucas elevates the agency’s visual strategy and cultural storytelling.
Zach Ritter, ALMA’s Linguistic Director, specializes in professional copy and art criticism. He’s written broadly about contemporary art, with an emphasis on photography and the medium of the photobook. Zach is compelled by thinking and writing about art in ways that engage with the historical nature of form, alongside the social and political conditions that give rise to it. He’s been published extensively in contemporary art trades, including American Suburb X, Brooklyn Rail, Dear Dave and Hyperallergic, among others.
Before joining ALMA, Zach held positions at Cheim & Read, Howard Greenberg Gallery and David Zwirner, where he developed institutional and commercial sales strategies, oversaw exhibition planning and conducted market analysis and pricing research. The mentorship and insight into different facets of the contemporary art world gained from these roles served to deepen Zach’s pursuit of writing.
At ALMA, Zach works closely with clients from the outset of a project or exhibition to develop the foundational language that informs announcement texts, press strategy and design directions. Working collaboratively with artists, curators, institutional leadership and industry peers, he creates a wide range of copy, from mission statements and bios to event announcements, fact sheets, press releases, quotes and style guides. With a process oriented around conversation and intellectual exchange, Zach works diligently and strategically to tell the story of artists and institutions alike as they envision them.
Emily Dotsikas, ALMA’s Publicist, brings an interdisciplinary lens to cultural communications, specializing in identifying meaningful points of connection between industries, audiences and partners.
Emily’s background spans curatorial projects, cultural production and strategic communications across film, media, performing arts and visual arts, having held communications and development roles at 80WSE Gallery in New York and Harbourfront Centre in Toronto.
At ALMA, Emily specializes in supporting integrated accounts across photography, music, hospitality and contemporary art, translating complex ideas and launches into accessible narratives while developing opportunities for partnerships that extend a project’s reach. She brings a collaborative approach to her work, crafting precise, personalized strategies that connect ambitious cultural work with new audiences.
Originally from Toronto, Emily holds a BA in History from McGill University, where she studied American History, Art History and Communications. She also holds a Master’s Degree in Performing Arts Administration from New York University.
Nyla Gilstrap, ALMA’s Account Coordinator, brings sharp editorial insight and cross-disciplinary curiosity to the agency’s work. She’s especially interested in how storytelling, cultural programming and public relations can challenge dominant narratives, amplify underrepresented voices and spark meaningful dialogue.
With a multifaceted background spanning journalism, communications and cultural advocacy, Nyla has contributed to Airmail and STITCH Magazine, while developing social impact campaigns for organizations including Mercury Public Affairs, Mourning Our Losses and the Rikers Public Memory Project. Prior to joining ALMA, she held roles in Branded Content and Marketing for U.S. News & World Report and Alford Group.
A born-and-raised New Yorker, Nyla attended the Trinity School before earning her BS in Journalism, English and Integrated Marketing Communications from Northwestern University’s Medill School of Journalism, where she honed her passion for cross-sector storytelling. At ALMA, she supports the team across high-level media campaigns and social media management, bringing a collaborative, detail-oriented approach to her work. Nyla is driven by the belief that communications can be a powerful tool for connection, creativity and social impact.
Photography by Diana Markosian