Hannah Gottlieb-Graham is the President & Founder of ALMA, an award-winning public relations and marketing agency in New York City, operating at the intersection of contemporary art, design, performance & social change.

Growing up, Hannah frequently traveled to Europe, Latin America and Africa alongside her writer and researcher parents. As a dancer turned photographer, writer, publicist and founder, she’s interested in multidisciplinary approaches and the complexities of identity, movement and multiculturalism.

In her role at ALMA, Hannah splits her responsibilities between acting as a skilled storyteller, communicator, relationship builder and sought-after publicist, making press placements in high-level national and international publications and facilitating partnerships and events with leading brands and cultural partners.

Prior to founding ALMA, Hannah held editorial roles at The New Yorker and Surface Magazine, was the Director of Communications at The Aperture Foundation (spearheading campaigns across exhibitions, books, magazine launches and awards) and held senior publicist positions at Sutton, Nadine Johnson and Third Eye, managing hundreds of global campaigns over the span of a decade. Hannah serves on the board of Speciwomen and co-chairs the Guggenheim Young Collector’s Council and Performa’s Visionaries group.

Andrew Samuels, ALMA’s COO & General Counsel, is a native New Yorker who comes to the world of contemporary art after 15 years as a corporate attorney and operational consultant. He’s a strategic problem solver and analytical thinker, inspired by building and facilitating relationships, tools, processes and systems.

From a young age, Andrew developed a love of space, design and furniture. These loves led him to a career in real estate law, practicing as in-house counsel to some of New York City’s leading real estate portfolios, where his counsel contributed to over $50m in increased asset value. Leaning into his longtime passion for movement, Andrew has also helped launch numerous fitness concepts in New York, offering both legal counsel and operational support while working 1:1 with founders to launch, build and scale concepts.

At ALMA, Andrew’s role straddles internal operations and external optimization, empowering efficiency, building spaces for company growth and client collaboration.

Noreen Khalid Ahmad is an accomplished strategist and communications specialist skilled at balancing the ideals of the cultural sector with the long-term mission-driven interests of every client.

Noreen has a sophisticated understanding of the concerns facing public cultural organizations and private creative enterprises; having worked with over fifty cultural and educational institutions across the Americas, Europe, Middle East and Africa to strengthen audience engagement, fortify market positioning and increase brand awareness.

Prior to joining ALMA, Noreen was the Director of Communications and Marketing at the Morgan Library & Museum, held leadership positions at Sutton, Fitz & Co and LaPlaca Cohen, as well as roles at the Whitney Museum of American Art and The School of American Ballet at Lincoln Center. She serves on the board of Independent Curators International and is an adjunct professor at New York University, as well an Associate Producer on the HBO Documentary, The Price of Everything.