Hannah Gottlieb-Graham is the President & Founder of ALMA, an award-winning public relations and marketing agency in New York City, operating at the intersection of contemporary art, design, performance & social change.

Growing up, Hannah frequently traveled to Europe, Latin America and Africa alongside her writer and researcher parents. As a dancer turned photographer, writer, publicist and founder, she’s interested in multidisciplinary approaches and the complexities of identity, movement and multiculturalism.

In her role at ALMA, Hannah splits her responsibilities between acting as a skilled storyteller, communicator, relationship builder and sought-after publicist, making press placements in high-level national and international publications and facilitating partnerships and events with leading brands and cultural partners.

Prior to founding ALMA, Hannah held editorial roles at The New Yorker and Surface Magazine, was the Director of Communications at The Aperture Foundation (spearheading campaigns across exhibitions, books, magazine launches and awards) and held senior publicist positions at Sutton, Nadine Johnson and Third Eye, managing hundreds of global campaigns over the span of a decade. Hannah serves on the board of Speciwomen and co-chairs the Guggenheim Young Collector’s Council and Performa’s Visionaries group.

Andrew Samuels, ALMA’s COO, General Counsel & Creative Director, is a native New Yorker who comes to the world of contemporary art after 15 years as a corporate attorney and operational consultant. He’s a strategic thinker and relationship builder who approaches operations and leadership through the lens of form, function and imagination.

From a young age, Andrew developed a love of space and design—shaping his early awareness of how environments define our experiences—which led him to a career in real estate law, serving as in-house counsel to some of New York City’s leading portfolios, where his guidance contributed to over $50M in increased asset value. Leaning into his passion for movement, Andrew helped launch numerous boutique fitness concepts in New York, working 1:1 with founders and offering both legal and operational guidance while helping them translate vision into brand and experience.

At ALMA, Andrew’s role straddles internal operations and external optimization—building infrastructure and cultivating company growth through deepened client collaboration—while also leading the presentation of ALMA’s visual identity and cultural strategy. His work merges analytical rigor with creative curiosity to shape the narratives, experiences and environments that define the company’s presence.

Noreen Khalid Ahmad is an accomplished strategist and communications specialist skilled at balancing the ideals of the cultural sector with the long-term mission-driven interests of every client.

Noreen has a sophisticated understanding of the concerns facing public cultural organizations and private creative enterprises; having worked with over fifty cultural and educational institutions across the Americas, Europe, Middle East and Africa to strengthen audience engagement, fortify market positioning and increase brand awareness.

Prior to joining ALMA, Noreen was the Director of Communications and Marketing at the Morgan Library & Museum, held leadership positions at Sutton, Fitz & Co and LaPlaca Cohen, as well as roles at the Whitney Museum of American Art and The School of American Ballet at Lincoln Center. She serves on the board of Independent Curators International and is an adjunct professor at New York University, as well an Associate Producer on the HBO Documentary, The Price of Everything.