Crafting stories with intention & care

Hannah Gottlieb-Graham is the President & Founder of ALMA, an award-winning public relations and marketing agency in New York City, operating at the intersection of contemporary art, design, performance & social change.

Growing up, Hannah frequently traveled to Europe, Latin America and Africa alongside her writer and researcher parents. As a dancer turned photographer, writer, publicist and founder, she’s interested in multidisciplinary approaches and the complexities of identity, movement and multiculturalism.

In her role at ALMA, Hannah splits her responsibilities between acting as a skilled storyteller, communicator, relationship builder and sought-after publicist, making press placements in high-level national and international publications and facilitating partnerships and events with leading brands and cultural partners.

Prior to founding ALMA, Hannah held editorial roles at The New Yorker and Surface Magazine, was the Director of Communications at The Aperture Foundation (spearheading campaigns across exhibitions, books, magazine launches and awards) and held senior publicist positions at Sutton, Nadine Johnson and Third Eye, managing hundreds of global campaigns over the span of a decade. Hannah serves on the board of Speciwomen and co-chairs the Guggenheim Young Collector’s Council and Performa’s Visionaries group.

Hannah Gottlieb-Graham

President & Founder

Andrew Samuels, ALMA’s COO, General Counsel & Creative Director, is a native New Yorker who comes to the world of contemporary art after 15 years as a corporate attorney and operational consultant. He’s a strategic thinker and relationship builder who approaches operations and leadership through the lens of form, function and imagination.

From a young age, Andrew developed a love of space and design, shaping his early awareness of how environments define our experiences. This led him to a career in real estate law, serving as in-house counsel to some of New York City’s leading portfolios, where his counsel contributed to over $50M in increased asset value. Leaning into his passion for movement, Andrew helped launch numerous boutique fitness concepts in New York, working with founders to offer both legal and operational guidance to translate their vision to scale.

At ALMA, Andrew’s role straddles internal operations and external optimization, building infrastructure and cultivating company growth through deepened client collaboration, while also leading the presentation of ALMA’s visual identity and cultural strategy. His work merges analytical rigor with creative curiosity to shape the narratives, experiences and environments that define the company’s footprint.

Andrew Samuels

COO & Creative Director

Noreen Khalid Ahmad, ALMA’s Vice President, is an accomplished strategist and communications specialist skilled at balancing the ideals of the cultural sector with the long-term mission-driven interests of every client.

Noreen has a sophisticated understanding of the concerns facing public cultural organizations and private creative enterprises; having worked with over fifty cultural and educational institutions across the Americas, Europe, Middle East and Africa to strengthen audience engagement, fortify market positioning and increase brand awareness.

Prior to joining ALMA, Noreen was the Director of Communications and Marketing at the Morgan Library & Museum, held leadership positions at Sutton, Fitz & Co and LaPlaca Cohen, as well as roles at the Whitney Museum of American Art and The School of American Ballet at Lincoln Center. She serves on the board of Independent Curators International and is an adjunct professor at New York University, as well an Associate Producer on the HBO Documentary, The Price of Everything.

Noreen Khalid Ahmad

Vice President

Maria Vogel, ALMA’s Content & Community Director, has carved a multi-dimensional presence within the contemporary art landscape. An art advisor, writer, digital marketing and content expert and cultural producer, Maria’s passion is to create meaningful, impactful moments of gathering that foster equity and encourage new voices to enter the art world.

Maria brings a decade of experience working across various avenues and disciplines to ALMA. Prior to founding her advisory, Rococo, in 2022 - which offers unique, programmatic opportunities to more deeply engage beyond art acquisitions - Maria held sales, marketing and social media roles with both blue-chip and emerging galleries, the Dia Art Foundation, Superblue and a host of publications including Artnet, Cultured, Elephant and Interview Magazine.

In her role at ALMA, Maria supports clients with a shared focus on digital marketing, social media campaigns, programs, events and community building. She oversees efforts to bridge the art world and the broader cultural landscape; creating spaces for connection, discovery and collaboration through events, programs and partnerships. Rooted in ALMA’s ethos of elevating voices, this work engages not just clients but the agency’s connective web of artists, brands and cultural spaces aligned in purpose.

Within all of her work, Maria views herself as a conduit to further the stories of artists.

Maria Vogel

Content & Community Director

Lucas Page, ALMA’s Design Director, brings diverse experience as a gallerist, director and designer. Having studied both graphic design and painting, Lucas’ creative sensibilities bridge the visual and functional, bringing a distinctive clarity and purpose to his work.

Before joining ALMA, Lucas served as Director and Designer at Petzel, where he represented a selection of artists and spearheaded the gallery’s visual identity. Working across sales, design and marketing, Lucas led Petzel’s creative direction and digital presence.

Lucas is also the Founder of PAGE (NYC), a Tribeca-based gallery that he launched in 2016. PAGE is known for its dynamic program of exhibitions and original publications, highlighting an eclectic array of voices from the international contemporary art scene.

At ALMA, Lucas takes a multidisciplinary approach to his role, drawing on his deep understanding of both artist and gallery ecosystems to craft compelling brand narratives, identity concepts and visual strategies that elevate the firm’s cultural storytelling.

Lucas Page

Design Director

Zach Ritter, ALMA’s Writer & Editor, specializes in art criticism and professional copy, with an emphasis on contemporary art and photography, its history and the medium of the photo book.

Before joining ALMA, Zach held positions at Cheim & Read, David Zwirner and Howard Greenberg Gallery, where he developed institutional and commercial sales strategies, oversaw exhibition planning and conducted market analysis and pricing research. The mentorship and insight into different facets of the contemporary art world gained from these roles served to deepen Zach’s pursuit of writing.

Zach is most drawn to thinking and writing about art in ways that engage with the historical nature of form, along with the social and political conditions that give rise to it. He’s been published extensively in contemporary art trades, including the Hyperallergic and The Brooklyn Rail.

At ALMA, Zach works closely with clients to develop internal language, mission statements, bios and press releases, visiting artist studios to understand their practices and telling their story as they envision them.

Zach Ritter

Writer & Editor

Emily Dotsikas, ALMA’s Publicist, builds connections between art and impact, from vision to curation to event experience. Emily identifies strategic insights, opportunities and partnerships to share powerful narratives with new audiences. She’s invigorated by the challenge of creating persuasive and personalized communications.

With a breadth of experience bringing art and ideas to life across channels, Emily brings a collaborative approach to building stories, connections and engagement in the arts. As Founder of The Art Cart, Emily developed and produced an event series from the ground up, empowering artists to showcase, sell and connect within new spaces and communities. At Pablo’s Birthday Gallery, Emily co-designed a unique exhibition inspired by the connection between a Miriam Toews narrative (All My Puny Sorrows) and the artistic response to a collective generational anxiety; at 80WSE Gallery, Emily co-curated an exhibition on the Mudd Club, using founder Stephen Mass’ archives to reveal the impact of nightlife and performance on gender, sexuality and culture; at Harbourfront Centre in Toronto, Emily developed multiple communications and funds for their arts, culture and educational programming.

With a BA in History from McGill University and a Masters in Arts Administration from NYU, Emily draws on her interdisciplinary foundation to uncover unique angles, foster innovative collaborations and craft compelling narratives.

Emily Dotsikas

Publicist

Nyla Gilstrap, ALMA’s Account Coordinator, brings sharp editorial insight and cross-disciplinary curiosity to the agency’s work. She’s especially interested in how storytelling, cultural programming and public relations can challenge dominant narratives, amplify underrepresented voices and spark meaningful dialogue.

With a multifaceted background spanning journalism, communications and cultural advocacy, Nyla has contributed to Airmail and STITCH Magazine, while developing social impact campaigns for organizations including Mercury Public Affairs, Mourning Our Losses and the Rikers Public Memory Project. Prior to joining ALMA, she held roles in Branded Content and Marketing for U.S. News & World Report and Alford Group.

A born-and-raised New Yorker, Nyla attended the Trinity School before earning her BS in Journalism, English and Integrated Marketing Communications from Northwestern University’s Medill School of Journalism, where she honed her passion for cross-sector storytelling. At ALMA, she supports the team across high-level media campaigns and social media management, bringing a collaborative, detail-oriented approach to her work. Nyla is driven by the belief that communications can be a powerful tool for connection, creativity and social impact.

Nyla Gilstrap

Account Coordinator

Photography by Diana Markosian