Hannah Gottlieb-Graham is the President & Founder of ALMA, an award-winning public relations and marketing agency in New York City, operating at the intersection of contemporary art, design, performance & social change.

Growing up, Hannah frequently traveled to Europe, Latin America and Africa alongside her writer and researcher parents. As a dancer turned photographer, writer, publicist and founder, she’s interested in multidisciplinary approaches and the complexities of identity, movement and multiculturalism.

In her role at ALMA, Hannah splits her responsibilities between acting as a skilled writer, storyteller and relationship builder - making press placements in high-level national and international publications and facilitating partnerships and events with leading brands and cultural institutions.

Prior to founding ALMA, Hannah held editorial roles at the New Yorker and Surface Magazine, was the Director of Communications at The Aperture Foundation and held communications positions at Sutton, Nadine Johnson and Third Eye, managing hundreds of global campaigns over the span of a decade. Hannah serves on the board of Speciwomen and is a member of the Young Collectors Council at the Solomon R. Guggenheim Museum.

Andrew Samuels, ALMA’s COO & General Counsel, is a native New Yorker who comes to the world of contemporary art after fifteen years as a corporate attorney and operational consultant. He’s a strategic problem solver and analytical thinker, inspired by building and facilitating relationships, tools, processes and systems.

From a young age, Andrew developed a love of space, design and furniture. These loves led him to a career in real estate law, practicing as in-house counsel to some of New York City’s leading real estate portfolios, where his counsel contributed to over $50m in increased asset value. Leaning into his longtime passion for movement, Andrew has also helped launch numerous fitness concepts in New York, offering both legal counsel and working closely with founders to build and scale business operations.

At ALMA, Andrew’s role straddles internal operations and external optimization, empowering efficiency, building spaces for company growth and client collaboration.

Noreen Khalid Ahmad is an accomplished strategist and communications specialist skilled at balancing the ideals of the cultural sector with the long-term mission-driven interests of every client.

Noreen has a sophisticated understanding of the concerns facing public cultural organizations and private creative enterprises; having worked with over fifty cultural and educational institutions across the Americas, Europe, Middle East and Africa to strengthen audience engagement, fortify market positioning and increase brand awareness.

Prior to joining ALMA, Noreen was the Director of Communications and Marketing at the Morgan Library & Museum, held leadership positions at Sutton, Fitz & Co and LaPlaca Cohen, as well as roles at the Whitney Museum of American Art and The School of American Ballet at Lincoln Center. She serves on the board of Independent Curators International, was the co-chair of the Young Collectors Council at the Solomon R. Guggenheim Museum and is an adjunct professor at New York University, as well an Associate Producer on the HBO Documentary, The Price of Everything.

Whitney Badge, ALMA’s Design Director, is a graphic designer whose area of expertise is culture, creative technology and the arts. Whitney is interested in creating work that’s conceptual, typographic and contextually-aware.

Raised in Michigan by educators in music and architecture, Whitney grew up designing spaces and charting ideas on draft paper. This foundation informs her work today, translating simple, research-based ideas into robust graphic systems that serve both form and function. Whitney holds experience in a wide range of environments, including design studios, museums, consumer technology, social platforms, entertainment, fashion and more.

In addition to her work at ALMA, Whitney is a Lead Designer at Pentagram, where she’s led the rebrand and launch for Reddit and Prime Video. She’s also worked with a number of agencies across New York City, as well as larger institutions such as Apple and MoMA, where she worked with the museum’s in-house design studio to carry out the newly established identity system across all museum touch-points, from printed material to physical space and digital applications.

Zach Ritter, ALMA’s Writer & Editor, specializes in art criticism and professional copy, with an emphasis on contemporary art and photography, its history and the medium of the photo book.

Before joining ALMA, Zach held positions at Cheim & Read, David Zwirner and Howard Greenberg Gallery, where he developed institutional and commercial sales strategies, oversaw exhibition planning and conducted market analysis and pricing research. The mentorship and insight into different facets of the contemporary art world gained from these roles served to deepen Zach’s pursuit of writing.

Zach is most drawn to thinking and writing about art in ways that engage with the historical nature of form, along with the social and political conditions that give rise to it. He’s been published extensively in contemporary art trades, including Hyperallergic and The Brooklyn Rail.

At ALMA, Zach works closely with clients to develop internal language, bios, mission statements and press releases, visiting artist studios to understand their practices and tell their stories as they envision them.